In 2015, tired of gimmicky celebrity endorsed products not based on science and big brand markups, HAK Nutrition set to create a no paid celebrity endorsement, direct to consumer nutrition supplement company. By not buying celebrity endorsements and creating a direct to consumer channel, HAK Nutrition is able to create products that offered more value per dollar than the traditional big brands and give back to the health of the community.
HAK Nutrition is hacking the $30 billion nutrition supplement industry by disrupting the traditional business model of pushing high markup products with endorsed athletes. HAK Nutrition invests the money saved with our no endorsement, direct to consumer model in our product allowing us to:
We recognize the health of our business is interwoven with the well-being of the communities we serve. It’s our mission to help people live healthier, more active lives with the proper use of supplemental nutrition.
That’s why through our products, policies, and marketing we’ll work to inspire people to be active and make informed nutritional choices. To deliver on that promise, we are promoting the benefits of daily exercise and moral nutritional supplementation and will provide consumers with total transparency so they can pick the product that is right for them.
Research + Transparency + Education + Responsibility = 100% Customer Commitment