Why Does Your Supplement Serving Size Matter?

Today, the supplement industry is trying to improve its transparency and some brands, such as HAK Nutrition, are creating better products by including clinically dosed servings and incorporating 100% transparent labels on their product packaging. Unfortunately there are still many taking advantage of the consumer and not improving their overall serving size.

You probably have seen a lot claims telling you to stay away from concentrated formulas, and rightfully so, because a vast majority of products on the market are underdosed. On the flip side, today there are some companies now focusing solely on quantity not quality. They often communicate how "big" their serving size is but rarely inform you specific details with what exactly is in each serving and why. For example, in another company's 30 gram serving (large quantity), not all 30 grams are considered "active ingredients," also known as ingredients that will actually provide a benefit to you and your performance. To truly understand what you are taking in each serving you must understand the details of the product label and we want to provide you instructions with how to do so.

First, each product will list the "active ingredients" which is usually listed below the serving size. These “active ingredients” are the ingredients in that product that were put there to provide some benefit to you such as energy or focus (1).    

Below the active ingredients you will see “other ingredients” listed which include substances such as binders, colors/dyes, fillers, flavors, and sweeteners. One important thing to note is that the amount of “other ingredients” are also included in the total product serving size.(2)(3)(4) This is important because many companies will use fillers to increase their serving size to mislead the consumer in believing they are getting more value out of each serving. 

Don't be fooled into thinking you are getting a lot more bang for your buck by the marketing tactics many companies use. Instead we encourage all supplement consumers to read through these active ingredients and ask yourselves what does each of these ingredients do in my body and why should I take them? By taking an active role in understanding what you're putting in your body will help you make better nutritional choices and also become a more informed buyer.




  1. Lee, Dennis; Marks, Jay M. (ed.) (April 14, 2009). "Drug Interactions: Know the Ingredients, Consult Your Physician". MedicineNet.
  2. FDA - Supplement Labeling Guide - Chapter V. Ingredient Labeling
  3. Public Law 103-417
  4. 60 Federal Register 67194 on page 67199 (December 28, 1995)


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